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  • Writer's pictureMonica

Can Facebook propel your startup? Here are some stats.

In my experience, founders and entrepreneurs are hesitant to use Facebook because it feels a little outdated, or like your audience isn't really there. I'm here to tell you, Facebook is a very useful tool for many brands and businesses. I want to share some stats with you to give you an idea: 1. In 2020, Facebook had an annual growth rate of 57%. Facebook is still growing at a monstrous pace, so it's not outdated, and probably isn't going away any time soon. 2. 56% of people visit Facebook to get information. People go to the platform to find information and look for something useful, so it's a great place to showcase your product, or share valuable content to generate leads. 3. Facebook ads have the potential to reach over 2.18 billion people. So whoever you are targeting, chances are you can reach them through Facebook ads. 4. Facebook video ads have a low CPC, at $1.86 on average. Low compared to other social media, and competitive with Google Ads. 5. Facebook ads provide the highest return on investment (ROI) among all paid advertising channels, according to Hubspot. Do I even need to elaborate on this one? 6. In 2018, 78% of US consumers made purchases through discoveries on Facebook. Clearly, it works!

7. More than 3.3 billion people use Facebook’s family of services (Facebook, WhatsApp, Instagram, Messenger) every month. So even if Facebook itself isn't perfect for you, you can use the platform to monetise the other channels they own.

8. Facebook is the second most popular video property behind Google. Video marketing is a huge topic, but in short - it's super valuable for brands. And when it comes to how many viewers see the videos, it's only second to Google!

So in short - yes, Facebook can be super useful to your business! That doesn't mean it's perfect for your specific needs, but it's probably worth exploring how you can monetise the vast resources and reach that the platform offers. Happy to discuss individually how you can use Facebook to grow your brand - please book a free, no-strings-attached consultation with me and let's chat!

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