Happy new year everyone! Hope you had some time to rest and relax and are now ready to launch some amazing apps in 2022. I want to bring...

If you're not excited you SHOULD be! Hootsuite (social media scheduling tool) does an annual report on global social media trends; they...

This post discusses what a unique selling point is, and how entrepreneurs can define their startup's USPs.

In the past couple of weeks, several of my clients have started seeing great successes through TikTok ads, so I thought you may find a...

Hi all! Have found you a lovely little resource for your Instagram stories. You may know that you are expected to post at least a few...

Social media is a huge part of a startup's marketing - it's free, it's vast, and literally everyone is on there. So it's very likely that...

As a founder in the early stage of your business, you have the opportunity to put things in place now that will help you immensely as...

This is literally a question I get asked every week. Instagram is a great tool for direct marketing, and of course you want to optimise...

Many of you have heard me talking about the importance of marketing personas, either in the marketing workshops or in a consultation. The...

Hi everyone! Hope you’ve been keeping busy over the summer developing your products and thinking about how you’ll penetrate the market...

We all face the same problem - people are often reluctant to sign up to platforms that don’t already have a large user base. Especially...

Hi all - I have something really interesting to share today! Many founders I speak to are not interested in marketing/advertising on...

In my experience, founders and entrepreneurs are hesitant to use Facebook because it feels a little outdated, or like your audience isn't...

A marketing plan can sound so daunting and intimidating! But it's not :) Marketing is obviously an essential part of your startup's...

Instagram is obviously huge for many brands; if your product is B2C, you probably can benefit from using the organic and paid tools...

In my trainings we've talked about content marketing and maintaining a blog, and I know it can be time consuming! But blogs are so good...

As I’ve mentioned in many of my previous blogs and posts, marketing is often the last thing on an entrepreneur’s spending list. With so...

With all other things going on, entrepreneurs think that marketing isn't a priority. But they are the ones that can gain the most from it.

People are self-isolating, companies are encouraging working from home, and whole countries are now on lockdown. In these times, a lot of...

You don’t have to hire a design team or agency to make your Instagram feed look good - but you do have to put in a little bit of TLC. A...