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  • Writer's pictureMonica

Let's talk slogans and taglines

Happy new year everyone! Hope you had some time to rest and relax and are now ready to launch some amazing apps in 2022. I want to bring up slogans and taglines as it's come up in some of our conversations. Slogans are an excellent advertising tool. A slogan is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to's small business encyclopedia. It's like an audio/word logo for your brand, communicating your brand message quickly. "Slogan" and "tagline" are often used interchangeably, but there is a slight difference. While a slogan is a bit more descriptive of your company and positions it in an industry, a tagline is more lighthearted and creates an image or association. Think "Just do it."

What makes a good slogan?

A good slogan needs to be short and memorable. It needs to be instantly recognisable and perceivable - people shouldn't have to think too much about it. It also needs to differentiate your brand. Focus on a key feature, something unique. And create a positive feeling towards your brand.

A few of my faves...

Here are a few of my favourite examples of slogans and taglines: The New York Times: 'All the News That's Fit to Print' The Mosaic Company: 'We Help the World Grow the Food It Needs' General Electric: 'Imagination at Work.'

Dollar Shave Club: 'Shave Time. Shave Money.' MasterCard: 'There are some things money can't buy. For everything else, there's MasterCard.'

Meow Mix: 'Tastes So Good, Cats Ask for It By Name'

Nike: 'Just Do It.' Apple: 'Think Different.' L'Oréal Paris: 'Because You're Worth It.' California Milk Processor Board: 'Got Milk?'

What are some examples of taglines/slogans that you like?

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