In the past couple of weeks, several of my clients have started seeing great successes through TikTok ads, so I thought you may find a quick walkthrough of them useful!
Now, TikTok ads aren't for EVERY business - but they are not just for kids either. If you are targeting young people (and that includes people in their 30s!) with B2C products or services, TikTok ads may be useful for you.
So here's how you can get started!
1. Set up a free business account on TikTok
If you’ve been holding back and trying to NOT get on TikTok, now’s the time to finally give in. You need to be an app user in order to set up ads. So go ahead and download the app, and create a profile - or login, if you already have one.
Then, find the menu, click "Manage account” and select "Switch to Business Account”. Choose a category that fits your business, and start filling in your business information.
You need to add your business info, such as an address etc, for the purpose of invoices, as well as descriptions and keywords that will help get your business in front of the right people.
2. Set up your payments
Next, you’ll need to add your billing information and set up your payment methods. Make sure you do this right, as it can derail your meticulously planned campaign later! Once you set up the payment, you won’t be able to edit for a short period of time.
I’d recommend choosing the automatic payment option, as that will ensure your ads are never paused because they are waiting for your payment. However, if you tend to forget your stove on sometimes, do pick manual payments, so the ads don’t keep going if you forget about them :)
3. Select your building mode
You are now presented with the choice between two ad manager modes: simplified and custom.
In both options, you build your ad in stages - you outline the campaign first, then define the ad group, and finally you create the actual ads. So here’s the difference between the two modes:
Simplified mode uses TikTok’s algorithms to automate most of the process for you. This version is more straightforward, guiding you more heavily to what TikTok considers best practice.
Custom mode gives you full control and allows you to customise your ad entirely. This is also where you get to do testing and more in-depth audience targeting.
Note that you can always switch the mode later, so it might be a good idea to start with the simplified mode if you are doing TikTok ads for the first time.
4. Build the actual ads!
The next steps are straightforward and similar to most ad builders - choose your objective, give your campaign a name, set your budget, select your audience. Then start creating the ad itself - headlines, descriptions, call to actions and video.
Make sure you select strong keywords and language that resonates with your potential customers.
For the video, it’s fantastic if you can use your original footage, and you can edit it or add graphics to it using a free tool like Canva.
5. Review and submit
Once you’ve uploaded all your creatives, it’s time to obsessively watch your ads a few times looking for any mistakes.. and to finally click “Submit”! It will now take up to 24 hours for your ad to be reviewed and launched.
To make sure your ad is approved on your first try, here are a few requirements to stick to:
The landing page you send people to is mobile-friendly and related to your ad
There are no errors in your ad
Your ad has audio
Your video is between 5 and 60 seconds
Your video is high quality and a standard size (9:16, 1:1, or 16:9)
And that’s it!
Do make sure that whenever you launch any ads, you check on them daily (or even more often!). You don’t want to end up spending money on ads that don’t drive traffic or results.
As always, feel free to comment below or contact me if you have any further questions!
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